Korean Auto Brands Surpass Japanese And Germans In Quality Ranking


Jaguar, Volvo and Land Rover round out the list at the bottom

JUNE 20, 2018


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Genesis, Hyundai's luxury brand, topped an annual U.S. report card on 2018 new-vehicle quality, followed by Kia in second place and Hyundai in third, marking the first time South Korea's three chief automotive brands have topped the closely watched J.D. Power study.

Genesis, with 68 problems reported per 100 vehicles, jumped to No. 1 in its second year as an independent brand. Kia, which had topped the study two consecutive years, dropped to second place with 72. The Hyundai brand improved by 14 points compared with 2017 with 74.

Kia has been the top-ranked mass-market brand for four consecutive years.

The Korean trio have displaced longtime Japanese leaders Toyota and Honda, who rank below the industry average for 2018.

The two Japanese brands have remained relatively stable in terms of the number of problems that customers report, but other automakers have moved ahead, including the Detroit 3.

Genesis, which markets just two vehicles, the G80 and G90 sedans, has a “very clear focus on giving customers exactly what they want and not making” the vehicles “too complicated,” said Dave Sargent, head of the global automotive practice at J.D. Power.

Improvements on the G80 were enough to propel the luxury

J.D. Power's Initial Quality Study scores reflect the number of problems reported per 100 vehicles over the first 90 days of ownership. Across the industry, new-vehicle quality improved for the fourth consecutive year and has reached its best level ever, J.D. Power said.

Porsche placed fourth with 79 problems per 100 vehicles; the Porsche 911 had the lowest number of problems reported per 100 vehicles-- 48 -- among all cars and light trucks.

The Ford brand rounded out the top five with 81, a five-point improvement over 2017. It was followed by ChevroletLincolnLexusRam and Nissan.

Three Japanese brands -- Lexus, Nissan and Infiniti -- performed better than the industry average.

At the bottom were Land RoverJaguar and Volvo, with complex infotainment systems dogging each brand, Power said.

“Mechanical problems are not as prevalent as they used to be,” Sargent said. “Infotainment is the highest problem area on a vehicle. Those design issues drive customers more crazy than breakdowns.”

Read more: https://autoweek.com/article/car-news/genesis-kia-and-hyundai-take-jd-powers-top-three-quality-spots#ixzz5TrKwR4Zb
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